Frugi’s 5 Top Tips On Raising Eco-Friendly Kids


During lockdown, many parents turned to nature to help inspire children to appreciate and respect the beautiful flora and fauna around us. Frugi, the UK’s leading ethical and organic children’s clothing brand, is on a mission to help parents continue to inspire their children to embrace nature. They want to help raise a new generation of environmentally aware citizens that will have the skills and drive to one day save our planet.

Here are Frugi’s top five tips for parents looking to motivate a little eco-warrior at home:

Eco-schools programme

Get your child’s school to sign up to the global Eco-Schools programme to help improve the environment in both their school and local community. Frugi is funding 150 schools in England this year to earn their Green Flag status. Children of all ages – in nursery, primary, and secondary schools – can participate in the Eco-School 7-step challenges to have fun learning with their friends about various topics including marine, biodiversity, energy, litter, global citizenship, healthy living, school grounds, transport, waste, and water. Click here for more information.

Get outside and experience nature

Foraging – take long walks in the woods or fields and start looking for wild herbs and plants where kids can identify, collect, and possibly eat. Make sure you are aware of the poisonous plants by picking up a book to help you.

Walks in nature also inspire other interactive activities, such as making dens and artwork with wood, leaves, cones, and other crafty ideas that connect children with the world around them.

For older eco-warriors, a Frugi favourite is a book from a young author and photographer Alex White titled Get Your Boots On that has lots of encouragement for anyone wanting to get closer to nature. It’s packed with lots of helpful hints and photographs and even a foreword from wildlife TV Presenter Chris Packham.

Teach your child about the products they use and wear

Ethical Clothing & Accessories. Teach your children about the clothes they wear and where they come from. Frugi’s organic cotton clothes are made using GOTS certified organic cotton that uses less water in the production process and does not use pesticides or other chemicals that harm the environment in India where the cotton is grown. Frugi’s outerwear, back-packs, lunch bags and pencil cases are all made from recycled plastic bottles, which helps eliminate waste going to landfill and littering our oceans. Watch this ‘Behind the Seams’ video to learn more. It’s also a good idea to talk about why passing on clothing to second-hand shops or other friends and family is a good idea, and explain the importance of recycling clothing, toys and books.

Read to your child

This may seem obvious but make sure that what you read is positive, colourful, and playful, such as those with lots of rhythmic prose, artful illustration and subtle elements to talk about to encourage discussion. Our picks this month include The Lost Words by Jackie Morris and Robert Macfarlane that talks about how words from nature, such as fern, kingfisher, acorn, etc, are disappearing from a widely used children’s dictionary because those words were not being used enough by children to merit inclusion. Let’s help bring them back!


Take time to prepare and cook simple but healthy organic meals with your child and discuss where the ingredients come from. Let them chop, peel, and prepare with you and watch their senses come to life as they learn about food and how it nourishes their bodies.

Frugi’s New Autumn Collection

A unisex GOTS certified organic cotton zipped babygrow for toddlers (£12.50) and baby 0-12 months (£24) in a colourful, playful highland cow woodland print.

The Busy Bee Gift set for newborn sizes up to 12 months is a perfect way to introduce new parents to Frugi and makes a lovely organic gift for baby. (£20)

A 100% organic cotton Charlie Romper in rainbow stripe with white sheep applique and popper fastening.  Sizes come in newborn to 18 months (£22) and toddler (£23) from 18-24 months.

The Ba Ba Bonnet is a soft white bonnet for babies and toddlers 0 up to 2 years (£15) and the Cosy Booties are made from super soft recycled fleece and organic cotton lining for newborns to 12 months (£12).

A 100% organic cotton fleece with front popper placket in 3 size variations for baby (£34), toddler (£35) and kids (£35) up to 10 years in a cute indigo lost word print featuring toadstools, acorns, ferns and other woodland wonders.

Frugi’s classic Sofia Skater Dress is a printed jersey dress with full skirt for twirling.

Comes in the colourful foxglove rainbow stripe, navy woodland hedgehog, fairy fields and other cheerful prints.

In 3 size variations for baby (£28) toddler (£29 and kids up to 10 years (£30). In cooler weather, pair with Frugi’s Tamsyn Tights in various colours (£12).

100% organic cotton super-soft Easy on Top with long sleeves with green Breton squirrel print. Pair with comfortable Parsnip Pants that have loads of wriggle room and longer elasticated rib waist and cuffs for growth.  In various sizes for baby, toddler, and kids up to 10 years.

Parnsip pants are perfect to wear over bulkier reusable nappies such as TotsBots that are much gentler for babies skin and better for the planet by eliminating waste in landfills.

A GOTS Certified 100% organic cotton Little Annie Applique Cardigan in bumblebee yellow with multicolour button front fastening and toadstool applique.  In sizes for babies 0-18 month (£30) and children from 18 months to 5 years (£31).  Pair with Libby Printed leggings in various prints and sizes for toddlers (£14.50) up to kids 10 years (£15).

Frugi’s outerwear is made using recycled plastic bottles (PET) and comes in various styles for any budding eco-warrior.  It takes 20 bottles to make just one Puddle Buster coat from 5-6 years!

For your Woodland Wanderers, Frugi has partnered with the National Trust to offer a unique collection of recycled plastic outerwear and accessories. Perfect for those woodland explorations this autumn!

The Aspen top is a blue and white Breton with red squirrel and woodland applique. The natural rubber National Trust Puddle Buster Wellington Boots are matched with the Adventurers coat, back-pack, lunch bag, steel water bottle and pencil case. With designs inspired by classic woodland creatures and the iconic symbols of the National Trust, the acorn and oak leaf, this collection of organic and recycled clothing and accessories will appeal to children aged 0-10 years.


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For a full range of comfortable jumpers for boys and girls up to 10 years, this season’s prints have a unisex Campfire Hooded Top in navy has a kingfisher applique. Pair with Everyday Cuffed Leggings or Cody Comfy Jeans.

Nightwear at Frugi is serious business with a full range of super-soft organic PJ’s and onsies for kids and babies who can snuggle down with heroic knights, fire-breathing dragons, woodland creatures from the forest floor and other beautiful bedtime prints.

More National Trust Collection

More AW20 Collection

Fyfe Fairisle jumper

Neptune Cord Dungaree


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